What would you like to calculate?

Generated with the RevPages SaaS SEO ROI calculator — app.revpages.ai
Include agency fees, content production, SEO tools and attributable internal costs. Enter the total for the whole period, not your monthly spend.
Count new paying customers acquired during the selected period — not leads, free trials, signups or existing customer renewals.
The estimated total revenue generated by one customer over their entire relationship with your business. Use revenue LTV, not profit LTV.
Your return on SEO investment
£2.08
in estimated lifetime revenue per £1 spent on SEO
ROI: 108.3%
Based on 25 new paying customers attributed to organic search during 1 September 2025 to 31 August 2026 and an average customer LTV of £3,000.
Measuring 1 September 2025 to 31 August 2026
This calculator compares revenue with SEO spend, not profit.
Lifetime revenue is estimated and may be earned over several years. It is not revenue already earned during the selected period.
Estimated customer lifetime revenue
£75,000
Total SEO investment
£36,000
Estimated revenue-based ROI
108.3%
SEO spend per acquired customer
£1,440
Estimated customer lifetime revenue exceeds your SEO spend by £39,000. This is a revenue comparison, not a profit calculation.
SEO spend covers the selected period. Estimated lifetime revenue includes future revenue from customers acquired during that period.
(Estimated customer lifetime revenue − SEO investment) ÷ SEO investment × 100
(£75,000 − £36,000) ÷ £36,000 × 100 = 108.3%

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