What would you like to calculate?

What period are you measuring?

Enter your SEO investment and results for the same period.

Measuring 1 September 2025 to 31 August 2026

Changing the reporting period does not change the figures you have entered — please update them to match the new period.

How would you like to calculate your return?

Include agency fees, content production, SEO tools and attributable internal costs. Enter the total for the whole period, not your monthly spend.

£

Count new paying customers acquired during the selected period — not leads, free trials, signups or existing customer renewals.

The estimated total revenue generated by one customer over their entire relationship with your business. Use revenue LTV, not profit LTV.

£

Your return on SEO investment

£2.08

in estimated lifetime revenue per £1 spent on SEO

ROI: 108.3%

Based on 25 new paying customers attributed to organic search during 1 September 2025 to 31 August 2026 and an average customer LTV of £3,000.

Measuring 1 September 2025 to 31 August 2026

This calculator compares revenue with SEO spend, not profit.

Lifetime revenue is estimated and may be earned over several years. It is not revenue already earned during the selected period.

Estimated customer lifetime revenue

£75,000

Total SEO investment

£36,000

Estimated revenue-based ROI

108.3%

SEO spend per acquired customer

£1,440

Estimated customer lifetime revenue exceeds your SEO spend by £39,000. This is a revenue comparison, not a profit calculation.

SEO investment versus estimated customer lifetime revenue

  • Total SEO investment: £36,000
  • Estimated customer lifetime revenue: £75,000

SEO spend covers the selected period. Estimated lifetime revenue includes future revenue from customers acquired during that period.

How this is calculated

(Estimated customer lifetime revenue − SEO investment) ÷ SEO investment × 100

(£75,000£36,000) ÷ £36,000 × 100 = 108.3%

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